SparkToro

SparkToro turns a plain-language description of a group into an audience report. The input can be as loose as a job title with a company size band, and the report names the websites that group visits, the podcasts it listens to, the social accounts it follows, the subreddits it posts in, and the YouTube channels it watches.

Reports also return the language people in that group use to describe themselves, plus demographics covering age, seniority, industry, and income.

The data behind it comes from public web profiles numbering in the tens of millions, together with observed online behavior, rather than surveys or panels. Suggested uses in the listing are podcast sponsorship research, content planning, influencer outreach, PR pitching, and partnership scouting.